Rhode Skin | AI E-Commerce Strategy & Consumer Experience
For this project, I conducted research on Rhode’s brand and consumers, identifying a whitespace around personalized product recommendations. After research on other brands and their AI solutions, I determined that the AI solution used for Rhode had to be specific to the brand. I developed an AI-powered website agent concept that uses quizzes and skin photos to match consumers with products suited to their individual needs. To illustrate the potential adaptation of this AI solution, I created photo and video mockups showcasing the consumer journey from skin assessment to product recommendation and purchase.
