Vivacious Intrusion is a mock campaign created for Miu Miu, developed in collaboration with three classmates. The concept centered on introducing the house of Miu Miu into menswear in a more intentional and commercially visible way. While menswear appears on the runway, it is not currently sold on the brand’s website, creating an opportunity to explore what that expansion could look like through campaign storytelling.

We planned and executed the production from start to finish, including outreach to models, securing a camera crew, and sourcing a location. I led the creative direction for the majority of the filmed shots and directed all still imagery in collaboration with our photographer. I also styled and dressed each model, ensuring the looks reflected Miu Miu’s playful, subversive identity while reinterpreting it through a menswear lens.

Deliverables included three campaign films in varying lengths and a fully designed magazine featuring the still images from the shoot.

This project highlights my ability to lead creative vision, manage production logistics, and translate a conceptual brand expansion into a cohesive visual campaign.