DS&DURGA MOck Campaign
Become Your Own Hero is a mock campaign I created for DS&DURGA featuring their fragrance Burning Barbershop. This campaign was for my FASM 210 class, where we were tasked to develop a campaign start to finish for a current product of an existing brand. This was my first-time creative directing, which made for such an important and fun learning experience. I wanted to highlight the core of the fragrance while taking a more creative and fun approach.



























”Burning Barbershop is a fougere—a classic genre of usually men’s fragrances that use hay and vanillic notes with herbal lavender and the bitter green base of oakmoss. It is instantly recognizable on grandpas everywhere.”
- DS&DURGA