Brand Extension
GLANZ is the beauty brand I created for my Beauty 210 class as an extension brand of Glossier. For the project we were instructed to create an extension brand and a new product for the new brand. We spent 10 weeks researching our target audience, customer persona, and the competitors. The product I created is a tinted beard and brow gel. GLANZ aims to cater to the 20% of male customers that shop at Glossier. I included images of both my final presentation and my process book for this project.
