Super Goop Integrated Marketing STrategy Campaign
Winter 2025, I had the pleasure of taking Beauty and Fragrance Marketing and Management 320. For our final, we were tasked to take an existing brand, and one of their existing products, and create a campaign to bring life back to the product. Introducing the product to a new consumer and demographic allows the product to have a longer lifeline. For my Integrated Marketing Strategy Campaign, I chose Super Goop and their PLAY Lotion.
