Beauty In the News

This project for Beauty 320, we researched a recent campaign and summarized its elements, and proposed 3 questions gathered from the campaign. I chose Benefit Cosmetics 2024, Benemart campaign. Benefit Cosmetics first immerisve shopping experience, Benemart takes their bestsellers and re-packaged them as gift sets for the holiday season. The Benemart merges beauty and immersive reality, creating a unique and fun shopping experience.